If you’re in the market for a new website, or you’re looking to redesign your current site, you’re probably wondering how to choose your web design agency.
This is certainly not a decision you want to take easy. After all, your website is going to be the online face of your business and it will be the first point of contact for many of your potential customers. That’s why it’s so essential to choose a design company that will actually help you reach your target audience—and your business goals. So how exactly are you supposed to choose? Here are some things to look for when selecting your web design agency:
1. Previous work and experience.
The first place to start is going to be looking at their previous work. This will give you a good understanding of what your website may look like, or to at least what standard it is going to be finished to. Previous work is also a good marker for how they may build a website tailored to your industry. Relevant experience goes hand in hand with a good portfolio of their previous work and check if your industry is in they portfolio. Some industries are very niche, so making sure they have a knowledge of that industry, what is appealing to customers and how to build something effective will only benefit your business in the long run. However, it goes without saying do not put too much emphasis on industries.
2. Local and National Experience
Whether you’re a national brand or a local business, you need a web design agency that knows both. If your designer has only worked with local businesses, then there’s a good chance your new website won’t be designed for big success. The more audiences your designer knows, the better odds your website will be able to help you reach your business goals. You need a web design agency who can think both big and small.
3. Check their reviews
It’s important to see what a web design agency can offer in terms of its own site and client history. But an even more important step in how to choose a web design agency is looking at what review websites say about an agency.
Review sites like Clutch (check our clutch reviews) can give you lots of insight into the behavior, professionalism, and overall reliability of a web design agency.
4. Do they understand customers and conversions?
We all know that a website needs to be more than something nice to look at :). Make sure that the agency knows and understand clients needs and know how to make a website convert. A good agency will know how to create a layout, the navigations or the call to action on a website and they should be able to combine a sleek and stylish aesthetic with conversion-friendly elements to turn your website into a success story.
5. They are not cheap
Since we discuss that your website is the most vital peace of your business, you don’t want to let in the hands of someone that works cheap. When a web design agency will tell you that they are going to make the website for $100, they really mean that they will probably use a free theme and drag and drop some items on that page and make it look like its 2000 again. This is not an area where you want to cut corners. If you want your website to work for you, not against you, you should invest in it, because a good website will yield a high return on investment and a bad one will result in your in a stagnant business.
6. They keep up with modern design trends
Responsive web design should be the first prerequisite for your website and with 91% of global internet users are coming from mobile devices according to statista.com you want to make sure that your website will be mobile responsive and is constructed using the latest technology and it will keep up with modern design trends. A modern design of a your website should include parallax scrolling, flat design, responsive and dozens of other style elements, but there needs to be a balance between what’s modern and what’s proven and it has to do more then just look fresh.
7. They have longevity
We all know that we design trends can change over night, but that doesn’t mean you should trust a fly-by-night web design agency that you are not sure it will be here in a year. Longevity is a key factor when choosing your web design agency and you want a web design agency that have been around for a while – and one that plans to be around for years to come, to be able to support your new website.