Brand Assets - revamp.design Visual Identity
Brand Assets - revamp.design visual identity
These resources are intended for partners, collaborators, and the press, to ensure a unified and consistent visual communication of our brand.

Logo color on a black background
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Logo color on a white background
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CMYK: 0, 72, 90, 0
RGB: 249, 105, 46
Web Safe: #f9692e
Raisin Black
CMYK: 72, 66, 65, 73
RGB: 33, 33, 33
Web Safe: #212121
Dark Charcoal
CMYK: 0, 0 0, 84
RGB: 40, 40, 40
Web Safe: #282828
White
CMYK: 0, 0 0, 0
RGB: 255, 255, 255
Web Safe: #ffffff
Things to avoid
Things to avoid
Consistent use of our logo ensures brand recognition and leaves room for creativity in other directions. Avoid the following uses.

❌ Do not use the symbol to replace any letter







Legibility
Legibility
When placing a logo on a background, aim for a contrast ratio of 2.53:1 or higher to ensure legibility. If the contrast is too low, adjust the background or choose a different one.

Contrast ratio = 2.96:1

Contrast ratio = 2.11:1

Contrast ratio = 1.66:1

Contrast ratio = 1.27:1

Contrast ratio = 1.06:1

Contrast ratio = 1.46:1

Contrast ratio = 2.09:1

✅ 70% Black
Contrast ratio = 3.03:1

Contrast ratio = 4.45:1

Contrast ratio = 5.99:1

Contrast ratio = 7.08:1