Brand Assets - revamp.design Visual Identity

Brand Assets - revamp.design visual identity

Here you can find the official elements of the revamp.design visual identity – logos, color palette, and usage rules.
These resources are intended for partners, collaborators, and the press, to ensure a unified and consistent visual communication of our brand.

Logo color on a black background
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Logo color on a white background
Download logo pack

Smashed Pumpkin

CMYK: 0, 72, 90, 0
RGB: 249, 105, 46
Web Safe: #f9692e

Raisin Black

CMYK: 72, 66, 65, 73
RGB: 33, 33, 33
Web Safe: #212121

Dark Charcoal

CMYK: 0, 0 0, 84
RGB: 40, 40, 40
Web Safe: #282828

White

CMYK: 0, 0 0, 0
RGB: 255, 255, 255
Web Safe: #ffffff

Things to avoid

Things to avoid

Consistent use of our logo ensures brand recognition and leaves room for creativity in other directions. Avoid the following uses.

❌ Do not use the symbol to replace any letter

❌ Do not add effects
❌ Do not stretch
❌ Do not place in a shape or container
❌ Do not place on the floor or in places where it can be stepped on
❌ Do not rotate any element
❌ Do not change the color
❌ Do not place over busy backgrounds

Legibility

Legibility

When placing a logo on a background, aim for a contrast ratio of 2.53:1 or higher to ensure legibility. If the contrast is too low, adjust the background or choose a different one.

✅ 0% Black
Contrast ratio = 2.96:1
❌ 10% Black
Contrast ratio = 2.11:1
❌ 20% Black
Contrast ratio = 1.66:1
❌ 30% Black
Contrast ratio = 1.27:1
❌ 40% Black
Contrast ratio = 1.06:1
❌ 50% Black
Contrast ratio = 1.46:1
❌ 60% Black
Contrast ratio = 2.09:1

✅ 70% Black
Contrast ratio = 3.03:1

✅ 80% Black
Contrast ratio = 4.45:1
✅ 90% Black
Contrast ratio = 5.99:1
✅ 100% Black
Contrast ratio = 7.08:1

Questions? You can send us an email!

Questions? You can send us an email!